Focus Groups: A Practical Guide for Applied Research
- ISBN10: 1483365247
- ISBN13: 9781483365244
- Author: Richard A. Krueger/Mary Anne Casey
- Format: Spiral bound
- Published: 23/09/2014
£81.00
The bestselling ′how to′ guide for doing focus groups, and what readers need to do to get an expected outcome.
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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.